FOD: NBA Fantasy Metaverse

Redefine NBA fantasy with fan ownership

Role

Project Lead

Industry

Gaming

Duration

2 year

Problem

Traditional fantasy sports platforms often lack innovation, offering repetitive gameplay and limited engagement opportunities. Players are often restricted to competing against peers or algorithms, which fails to capture the excitement of real-world sports. Additionally, there is minimal connection between fans and their favorite teams, leaving a gap in creating a truly immersive and aspirational experience.

Solution

Field of Dreams (FOD) revolutionizes fantasy sports by allowing players to compete with managers worldwide using innovative game mechanics based on live sporting results. It’s a platform where players can showcase their sports IQ, make predictions, and own fan assets on the blockchain, ensuring true ownership. These assets can be traded in an open marketplace, with values dynamically influenced by IRL events, creating a vibrant, player-driven economy. FOD offers an immersive experience that blends strategy, competition, and the excitement of sports.

Impact

Field of Dreams (FOD) achieved significant milestones. It received a development grant from the Aelf Foundation to integrate blockchain wallet functionality and a marketplace, laying the foundation for a robust ecosystem. The game secured a high-profile partnership with NBA legend Metta Sandiford Artest (formerly Metta World Peace) as its ambassador, amplifying its credibility and market appeal. FOD was also endorsed by the prestigious Cyberport Hong Kong Creative Micro Fund, recognizing its innovative potential in the gaming and blockchain space. Additionally, the team successfully developed a game demo (Minimum Viable Product) with in-game assets, demonstrating the viability of its vision and paving the way for future iterations.

Challenges

Recognizing the high switching costs and loyalty associated with established platforms like Yahoo and ESPN, we aim to integrate seamlessly into users’ existing habits. By positioning FOD as a supplemental, value-added tool, we reduce friction and provide immediate benefits, allowing users to enhance their fantasy experience without abandoning their preferred platforms. This approach builds trust, aligns with user behavior, and lays the groundwork for gradual adoption into the broader FOD ecosystem.

Our initial focus is on leveraging AI-powered analytics and intuitive Large Language Model (LLM) tools to deliver actionable insights that empower fantasy managers to make smarter, data-driven decisions. By supporting their gameplay with advanced analytics, FOD positions itself as an indispensable resource in their fantasy journey. This phased rollout ensures we deliver measurable value early and validate our tools in real-world scenarios.

Problem

Traditional fantasy sports platforms often lack innovation, offering repetitive gameplay and limited engagement opportunities. Players are often restricted to competing against peers or algorithms, which fails to capture the excitement of real-world sports. Additionally, there is minimal connection between fans and their favorite teams, leaving a gap in creating a truly immersive and aspirational experience.

Solution

Field of Dreams (FOD) revolutionizes fantasy sports by allowing players to compete with managers worldwide using innovative game mechanics based on live sporting results. It’s a platform where players can showcase their sports IQ, make predictions, and own fan assets on the blockchain, ensuring true ownership. These assets can be traded in an open marketplace, with values dynamically influenced by IRL events, creating a vibrant, player-driven economy. FOD offers an immersive experience that blends strategy, competition, and the excitement of sports.

Impact

Field of Dreams (FOD) achieved significant milestones. It received a development grant from the Aelf Foundation to integrate blockchain wallet functionality and a marketplace, laying the foundation for a robust ecosystem. The game secured a high-profile partnership with NBA legend Metta Sandiford Artest (formerly Metta World Peace) as its ambassador, amplifying its credibility and market appeal. FOD was also endorsed by the prestigious Cyberport Hong Kong Creative Micro Fund, recognizing its innovative potential in the gaming and blockchain space. Additionally, the team successfully developed a game demo (Minimum Viable Product) with in-game assets, demonstrating the viability of its vision and paving the way for future iterations.

Challenges

Recognizing the high switching costs and loyalty associated with established platforms like Yahoo and ESPN, we aim to integrate seamlessly into users’ existing habits. By positioning FOD as a supplemental, value-added tool, we reduce friction and provide immediate benefits, allowing users to enhance their fantasy experience without abandoning their preferred platforms. This approach builds trust, aligns with user behavior, and lays the groundwork for gradual adoption into the broader FOD ecosystem.

Our initial focus is on leveraging AI-powered analytics and intuitive Large Language Model (LLM) tools to deliver actionable insights that empower fantasy managers to make smarter, data-driven decisions. By supporting their gameplay with advanced analytics, FOD positions itself as an indispensable resource in their fantasy journey. This phased rollout ensures we deliver measurable value early and validate our tools in real-world scenarios.

Other projects

Copyright 2025 by Emile Chan

Copyright 2025 by Emile Chan

Copyright 2025 by Emile Chan